Aristotle believed that the persuasive power of _____ relied upon the credibility of the speaker

A) logos
B) ethos
C) pathos
D) eros

B

Communication & Mass Media

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During election season, mudslinging or negative comments made about an opponent's character

is a common political strategy. What type of argument fallacy does this describe? A) ad hominem B) character assassination C) non-sequitur D) faulty cause-and-effect argument

Communication & Mass Media

The focus of an informational speech is all of the following EXCEPT

A) convince the audience to accept a new perspective. B) increasing awareness about the latest information on a topic. C) promoting understanding of a difficult concept. D) promoting understanding of an unfamiliar term.

Communication & Mass Media