Aristotle used the term pathos for what modern students of communication refer to as emotional appeals.
Answer the following statement true (T) or false (F)
True
Communication & Mass Media
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The _________ of virtually any speech is to either to inform, to persuade, or to entertain
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media
When arousal occurs, we tend to pay more attention to the message in order to understand the source of the arousal.
Answer the following statement true (T) or false (F)
Communication & Mass Media