____________________: Long-term direction, strategic intent of company. It provides perspective on where organization is headed and what it can become

Which of the following is true regarding the modern nation-state?

A. It is an independent entity which is not administered as part of a local government. B. It is a sovereign state which is comprised of two or more nations. C. It is the single dominant ethnic group in a state. D. It arose in an unplanned way out of the wreckage of the Roman Empire.

Declining brand loyalty has led marketers to place less of their total marketing communication budgets in sales promotions

Indicate whether the statement is true or false