Benchmarking refers to the process that turns marketing plans into marketing actions to accomplish strategic marketing objectives

The _______ market is a market in which an investor purchases financial securities (via an investment bank) directly from the issuer of those securities; while, the _______ market is a market for existing financial securities that are traded between investors.

a. primary; securities b. initial public offering; over-the-counter c. primary; secondary d. over-the-counter; secondary e. secondary; primary

A(n) ________ is the geographic area where prospects and customers reside

Fill in the blanks with correct word