Kerri Ann feels very tense at work these days. Three people in her department quit, and it is up to her to complete her own work plus all of the work they would have done. She is anxious and often responds rudely when her manager speaks with her about a project. Kerri Ann is experiencing _____.

Managers have unrealistic expectations about a communications budget when they assume there is a direct relationship between expenditures on advertising and subsequent sales revenues

Indicate whether the statement is true or false

Which of the following is characteristic of the products/services that are best suited for long

distribution channels? A) The products are susceptible to breakage or spoilage. B) The products are sold to a mass market. C) The products are made to order or configured to suit a particular purpose. D) The products are targeted to a niche, discriminating audience.