Bounce rate refers to ________
A) the percentage of visitors to a website who share information about the site through social media
B) the number of viewers who click on a banner ad on a website
C) the number of viewers who purchase a product through a website
D) the percentage of visitors to a homepage who bounce to other pages within the same overall site
E) the percentage of visitors to a homepage who leave the overall site rather than exploring other pages within the site
E
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Indicate whether the statement is true or false
Which of the following is an indication of the validity of a survey?
A) It measures what it intended to measure. B) There are a sufficient number or representative participants. C) Identical results are produced repeatedly. D) A representative population sample is used. E) The survey is adaptive.