Renee experienced a psychological barrier to listening when she was preoccupied with planning her friend's 21st birthday party and could not concentrate on the instructor's class lecture
Indicate whether the statement is true or false
True
Communication & Mass Media
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According to Silvia Knobloch-Westerwick, there are four types of media content attributes relevant to mood management. ________ involves the ability of content to arouse or calm emotion—to get us excited or to reduce stress
a. Absorption potential b. Semantic affinity c. Hedonic valence d. Excitatory potential
Communication & Mass Media
Another name for Thurstone Scale is:
a) Discrete interval scale b) Equal-appearing interval scale c) Monotonic interval scale d) Continuous interval scale
Communication & Mass Media