What is social responsibility? What are the three main groups a global firm targets with its social responsibility efforts?
What will be an ideal response?
Social responsibility is the set of obligations an organization undertakes to protect and enhance the society in which it functions. Companies focus on stakeholders, natural environment, and general social welfare.
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Lilly's Apparel, a renowned apparel store, focuses on millennial customers and provides them with a customized clothing experience. The store helps the customers design clothes that appeal to their individual style. Lily's apparel has defined its target market by _____.
a. Religion b. Educational qualifications c. Geographic boundaries d. Psychographic characteristics
Marketing opportunities create problems for managers because they must determine whether and how to respond to take advantage of the opportunity
Indicate whether the statement is true or false