To avoid disintegration and attain effective needed focus, the lead virtual organization must have all these characteristics EXCEPT:

With an expected increase in ethnic diversity within the American population, marketers are most likely to place a greater emphasis on ________

A) geographic segmentation B) targeted advertising messages C) mass marketing D) "do well by doing good" missions E) corporate giving

Which element of the business model refers to the presence of substitute products in the market?

A) value proposition B) competitive environment C) competitive advantage D) market strategy