All of the following are tools that can position a firm's thought leaders EXCEPT ________

A) writing bylined articles
B) speaking at seminars
C) publishing books
D) acting as a media resource
E) making personal sales calls

E

Business

You might also like to view...

Which of the following is one of the positive benefits of an effective ethics program?

A) reduce potential litigation and judgment costs B) maintain and build competitor confidence C) gain the loyalty, commitment, and respect of the firm's competitors D) making sure violations are penalized, while at the same time not subjecting the employee to publicity

Business

To convert an income statement into a common-size income statement, we restate all the numbers as percentages of ________

A) total revenues B) cost of goods sold C) net income D) total assets

Business