What is the most effective treatment for phobias?

Lelia is a cigarette smoker who desires to quit smoking. She has tried several times to quit

on her own, but so far has failed. She decides to consult a therapist. Her therapist suggests that she imagine herself dying of lung cancer and the anguish her dying would cause her loved ones. Lelia's therapist is using a method of therapy called a. aversion therapy. b. covert sensitization. c. punishment therapy. d. rational-emotive therapy. e. implosion therapy.

The "Joe Camel" campaign provides evidence of how targeted advertising impacts adolescents'

a. cigarette brand choice. b. age one begins smoking. c. attitudes toward parents. d. none of these answers are correct.