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Communication & Mass Media

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Monroe's Motivated Sequence (MMS) requires more steps than a problem-solution-action presentation because MMS includes a visualization step so that the audience can see or imagine the benefits they and others would gain from acting

Indicate whether the statement is true or false

Communication & Mass Media

Claire delivered a sales presentation to a group of potential customers

Unfortunately, because the air conditioner was broken, everyone was sweating profusely. To make matters worse, there was no water available. From the audience's perspective, which of Maslow's hierarchy of needs was most likely not satisfied? A. Social needs B. Safety needs C. Self-actualization needs D. Physiological needs

Communication & Mass Media