________ is an inventory record system that keeps a continuous account of transactions as they
occur:
A) Two-bin system
B) Safety stock system
C) Perpetual inventory system
D) Periodic inventory system
E) All of the above keep a continuous account.
C
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Direct representation, as opposed to representation by independent intermediaries, for exporting by the market country, has several advantages which do not include:
A) facilitates control and communications. B) allows decisions concerning program development and resource allocation. C) benefits when a product is not yet established in a market. D) ensures marketer's interest and special efforts. E) helps selling products directly to the consumer in the market country.
A business has a market demand of 300,000 units at a market share of 20%. The price per unit and variable cost per customer are $25 and $10, respectively
If the net marketing contribution of the business is $450,000, calculate the total marketing and sales expenses incurred by the business. A) $250,000 B) $160,000 C) $520,000 D) $300,000 E) $450,000