WEP stands for ________

Discuss how the political environment affects the marketing environment

What will be an ideal response?

Companies often fail to integrate their various communications to consumers because ________

A) historically, consumers have been able to distinguish between message sources B) advertising departments are reluctant to work with public relations professionals C) communications often come from different parts of the company D) personal selling and sales promotion are in direct conflict E) firms have overemphasized the concept of brand contact