Drew signs a check "pay to the order of Eastern State University" drawn on Drew's account in Fidelity Bank to pay her tuition. Drew is
A) none of the choices

A salesperson complying with a sales manager's request because the sales manager said "Don't ask me why, just do it please" is an example of which kind of power?

a. legitimate b. expertise c. referent d. coercive e. reward

In most cases, MPR starts off a marketing campaign and then

A) provides long-term support for other elements of the marketing communication mix. B) leaves remaining details to other elements of the marketing communication mix. C) eliminates the need for including any other elements of the marketing communication mix. D) quickly transforms into a conventional mass media advertising effort. E) becomes the most expensive element of the marketing communication mix to maintain.