Contingent valuation is the method of:
a) assigning a price to ecological goods that are not traded in markets.
b) calculating the dollar amount that people exposed to a risk are willing to pay to reduce the risk of premature death.
c) estimating economic values for ecosystem services that directly affect market prices.
d) harnessing market forces to motivate compliance with regulatory goals.
Answer: a) assigning a price to ecological goods that are not traded in markets.
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