Many families with children are now attracted to the shopping district in Forest Ridge. What characteristics about families as consumer groups is most relevant to the owners of The Attic Trunk?
A) More women hold jobs outside the home today than when The Attic Trunk first opened.
B) Children have considerable amounts of disposable income and have a strong influence on family buying decisions.
C) Norms and behaviors can change from one family to another.
D) Decision-making roles tend to be similar from one family to another.
E) The traditional life-stage model continues to be a strong cultural force.
B
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