Purchased goodwill should

a. be written off as soon as possible against retained earnings.
b. be written off as soon as possible as an extraordinary item.
c. be written off by systematic charges as a regular operating expense over the period benefited.
d. not be amortized.

Ans: d. not be amortized.

Business

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Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?

A) social density B) dark social C) amplification D) engagement

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