Which of the following are based on intuitive judgments?

A) quantitative forecasts
B) executive dashboards
C) SWOT analysis
D) strategic planning
E) qualitative forecasts

Answer: E
Explanation: Managerial forecasts fall under two broad categories: quantitative forecasts, which are typically based on historical data or tests and often involve complex statistical computations, and qualitative forecasts, which are based more on intuitive judgments.

Business

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a. Pygmalion effect b. Galatea effect c. Golem effect d. just world hypothesis

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Brand personality analysts identified the popular music channel MTV as daring, spirited, and highly imaginative. As per Jennifer Aaker's research, which of the following brand personality traits best suits MTV?

A) excitement B) sincerity C) competence D) ruggedness E) sophistication

Business