The either-or fallacy assumes that taking a first step will lead to subsequent steps that cannot be prevented.

Your authors suggest that the well-prepared speaker should

A) memorize the entire speech. B) memorize the outline of the major points of a speech in the order of presentation. C) memorize the introduction and the conclusion only. D) memorize the body of the speech only.

Which theory suggests that if you want to prevent a potentially damaging counter-persuasive effort, the best thing you can do is to forewarn receivers to expect the persuasive effort?

A. inoculation theory B. expectation violations theory C. uncertainty reduction theory D. social exchange theory