Transitions should be elaborate and infrequent

Why do corporations sponsor various events that are covered by the media?

A) To cut through the media clutter. B) To please company stockholders. C) To establish brand identity. D) A and C only. E) To achieve an immediate return on investment.

After evaluating their audience, most speakers try to present their ideas in a way that achieves

__________ or common ground with the audience. A) identification B) salience C) purpose D) speech E) feedback