Since yield curves are usually upward sloping, the ________ indicates that, on average, people tend to prefer holding short-term bonds to long-term bonds
A) market segmentation theory
B) expectations theory
C) liquidity premium theory
D) both A and B of the above
E) both A and C of the above
E
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Erika had a bicycle tire go flat while on a biking trip across Nova Scotia. She normally uses Michelin tires but settled for an Excel brand tire because that was the only brand stocked at the closest bicycle shop. For Erika, what is the recent tire purchase an example of?
a. homogenous shopping b. component product c. heterogeneous shopping d. convenience product
In advertising, puffery refers to ________
A) broadcasting a straightforward promotional message B) including innocent exaggeration for effect C) creating emotional appeals for a brand D) creating subliminal appeals for a brand E) providing value-added promotions