If a cost complement is 0.8, that means _____
a. the firm has a gross margin of 80 percent
b. 80 cents of each retail sales dollar covers the merchandise cost
c. stock shortages are 20 percent of sales
d. the firm is profitable
b
Business
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Ecotechniques include use of solar panels, rainwater collection, and bioclimatic design
a. true b. false
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R.W. Hunt & Sons, a distributor of hunting bows and anything needed for hunting or target practice, has packaged a new range-finder scope with a package of paper targets at one low price. R.W. Hunt is selling the scope slightly below cost, but the paper targets are very profitable. Which pricing technique is R.W. Hunt using?
a. bait pricing b. price bundling c. psychological pricing d. two-part pricing
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