Which of the following is NOT one of the four principles of positioning according to Jack Trout?
a. A company must maintain a strong labor base.
b. A company must establish a position in the minds of its targeted customers.
c. The position should be singular, providing one simple and consistent message.
d. The position must set a company apart from its competitors.
e. A company cannot be all things to all people—it must focus its efforts.
a
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What is the chief advantage of using each of the following contact methods: mail questionnaire, telephone interview, and personal interview?
What will be an ideal response?
Which of the following are social conventions concerning things such as the appropriate dress code in a particular situation, good social manners, eating with the correct utensils, neighborly behavior, and the like?
A. Folkways B. Proscriptions C. Reprobations D. Fellowships E. Taboos