CRM tools allow companies like American Express, Dell, Sharp, and Sony to determine which customers are most valuable and to react in a timely manner with customized products and service offerings that closely match customer needs

Identify the environmental factor that contributes to an attractive environment for firms.

A. many barriers to entry B. high threat of entry C. many competitors D. few suppliers E. many substitutes

Most professional sport teams, college athletics departments, and sport marketing agencies dedicate considerable financial resources to conducting market research.

a. true b. false