Research has found that which of the following types of messages are most likely to have a persuasive effect?
a. messages describing the likelihood of an outcome
b. messages increasing the strength of a positive attitude
c. messages increasing the strength of a negative attitude
d. messages increasing the desirability of an outcome
d. messages increasing the desirability of an outcome
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What is the best communication strategy for an advocate who lacks a shared history with his or her audience?
a. drawing from previous experience with an audience and applying it b. assuming the audience is ignorant on the topic and speaking informatively c. ignoring the audience’s expectations and delivering a scripted speech d. being attentive to audience reactions and adjusting accordingly
Recent changes in business and technology mean today's college graduates will be
A. less likely to interact with other cultural groups at work. B. unwilling to interact with people from other cultures at work. C. more likely to interact with people from other cultures at work. D. isolated from people from other cultures at work.