The key elements of the external marketing environment include all of the following EXCEPT:

a. competitive and economic segments.
b. social and cultural segments.
c. political and legal segments.
d. pricing and product segments.

d

Business

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The use of Incoterms identifies:

a. Which party pays freight charges but not who pays insurance b. The specific transportation responsibilities of both the buyer and the seller c. The agreed method of payment for the buyer d. Whether the buyer or the seller provides after-sales service e. The transfer point of ownership

Business

The two types of actual authority an employee has are:

A. express and implied. B. apparent and implied. C. apparent and express. D. statutory and non-statutory.

Business