How can an organization make their social media content most effective?

What will be an ideal response?

Answer: Make it casual and conversational. Social media content is often less formal than a typical business message. In fact, tweets and Facebook posts work best when they are casual and conversational. Also, make it valuable. Focus on topics that are related to your business—and that your audience will find interesting and useful. Avoid blatant self-promotion or content that is designed only to sell your company's products and services. Third, be original. Audiences appreciate a new point of view, new insights on a topic, or new information they can use. They do not want to read content they already know. Fourth, be passionate. Before you can motivate your audience to care about your topic, you need to care about it yourself. Finally, make it interactive. Give your audience something to do or a reason to respond. Ask a question, provide an offer, or encourage readers to share their stories, ideas, and content.