How might creativity in message execution be demonstrated by the selection and use of different forms of media?
What will be an ideal response?
Though creativity is usually demonstrated in the message, media selection also plays a role. New, more engaging media—such as social networks and smart phones—allow for creative executions of messages.
Business
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Jason was a unique employee. He has a wide range of skills and gets frustrated when he doesn't get a chance to utilize them on the job. To motivate Jason, it is important that his job reflect
a. autonomy. b. skill variety. c. security. d. teamwork. e. gainsharing.
Business
Brand-loyal consumers purchase only one particular brand and do not respond to consumer promotions unless it is for their particular brand
Indicate whether the statement is true or false
Business