An appeal is the key element in the advertisement that taps into, or activates, a consumer's personal value system

When financial managers take action to minimize the carrying costs of current assets, they:

A) may increase costs due to shortages B) are likely to maximize profits C) also consider spoilage costs D) engage in the matching of maturities

In order to help your readers make informed decisions,

A) tell them what they need to know—no more, no less. B) withhold information that doesn't suit your needs. C) present your raw data, so they can compile it as they see fit. D) manipulate the data to smooth out negative trends. E) develop a list of correct choices.