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During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when:

a. he has a great deal of prior experience while shopping for the product or service. b. the perceived risk of the product or service to be purchased increases. c. he is confident of making a purchase decision with the information at hand. d. the product or service to be bought is a frequently purchased, low-cost item.

________ is known as the enormous volume of data generated by Internet activity, such as Web traffic and e-mail

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