For local companies, billboards are an effective advertising medium because primarily local audiences see the message

According to the text, the largest database of companies in the United States is contained in ________

A) the FIND/SVP database B) the National Electronic Yellow Pages C) the Nielsen Selling Area database D) the U.S. Census database E) B and D

When the Twin Six Cafe provides gourmet menu options to its customers as well as impeccable service that includes allowing customers to hand-select their own cuts of meat, ________

A) only an actual product is evident B) only an augmented product is evident. C) only a core benefit is evident. D) both a core benefit and an actual product are evident. E) a core benefit, an actual product, and an augmented product are evident.