Fritz Spa is a manufacturer of personal care products. Most men perceived it to produce grooming products only for women. To change this perception, Fritz Spa stated selling some of its products in dark-colored packaging and added "for men and women" next to the brand name in those products. Shortly, Fritz Spa managed to increase its customer base, and a lot of men stated purchasing its products. In this scenario, which of the following strategies has Fritz Spa used?

a. Geographic segmentation
b. Repositioning
c. Perceptual mapping
d. Cannibalization

Ans : b. Repositioning