One of the key themes of integrated marketing is that there are very few marketing activities that can effectively communicate and deliver value

Clothing buyers have been categorized as clothes horses, bargain hunters, image seekers, and shopping-averse consumers. This divides shoppers by _____

a. demographics b. reference groups c. lifestyles d. perceived risk

An agent does not violate his or her duty of loyalty by serving two parties with the same interest

Indicate whether the statement is true or false