When Gap, Inc was developing the concept for its chain of Old Navy stores, the company gave employees who fit the desired Old Navy customer profile $200 apiece
They set them loose on a shopping spree, and then interviewed them about what they purchased so these products would be on the Old Navy shelves when the stores opened. Gap, Inc utilized what format of participant sampling?
A) probability sampling
B) systematic sampling
C) stratified sampling
D) nonprobability sampling
E) simple random sampling
D
Business
You might also like to view...
Almost all FDI comes from:
A. hedge funds. B. sovereign wealth funds. C. multinational corporations. D. private equity.
Business
In recent years, providing good customer service has become a top priority for many American businesses
Indicate whether the statement is true or false.
Business