Which of the following best represents the purpose of a message?

A) The purpose of the message is why you are communicating.
B) The purpose of the message represents how you would like the audience to respond.
C) The purpose of the message identifies what the business result will be.
D) The purpose of the message identifies the intended outcome.
E) The purpose of the message represents how to best reach those with decision making capabilities.

Answer: A
Explanation: A) Analyze your purpose, desired outcome, and business result. Before focusing on what you will say in your message, think about your goal.