What role does conversation marketing play in promotional messages for social media?

What will be an ideal response?

Answer: In the social media landscape, consumers often look to other consumers for product information instead of the companies that market those products. Consequently, companies are using conversation marketing, rather than traditional promotion, to facilitate conversations in network communities of customers, journalists, bloggers, and other interested parties.

Business

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Use the ________ if you must deliver bad news that will shock or surprise your audience

A) indirect approach B) discretionary approach C) direct approach D) introverted approach E) persuasive approach

Business

Many medium-sized and small firms are not proactive in seeking export opportunities because:

A. they are familiar with the foreign market and do not find it challenging enough. B. the export market is similar to the home market in terms of legal and business practices. C. they are intimidated by the complexities and mechanics of exporting to foreign countries. D. domestic regulations limit their ability to export profitably. E. they can't recruit managers with the expertise needed to cultivate business in foreign countries.

Business