The first step in the formal sales process described in the book is ________

As one of the statistics associated with discriminant analysis, the ________ (unstandardized) are the multipliers of variables when the variables are in the original units of measurement

A) Wilks' ? B) discriminant scores C) discriminant function coefficients D) eigenvalue

Worthington Farm raises chickens. For years, it has used wooden coops to haul its poultry to market

The owner of the farm needs to buy some replacement coops and is considering buying plastic coops that are slightly more expensive than wooden ones but much easier to clean after use. This purchase of coops is an example of a ________. A) straight rebuy B) customer-reference purchase C) modified rebuy D) reciprocal purchase E) reverse marketing purchase