Assume your school or university begins assessing students' needs and wants, consulting with students regarding problems and solutions and develops a formal customer analysis process. Your school could be developing a

A. Touchpoint data entry system
B. Customer-centric culture
C. Strategic business unit
D. Efficient consumer response
E. Functional relationship

Ans: B. Customer-centric culture

Business

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A recommended procedure for formulating strategy is for top-level managers to

a. form a small committee to do most of the work. b. gather inputs from large numbers of people. c. perform the task themselves during a retreat. d. base strategy on fixing customer complaints.

Business

In a vouchers payable system, the voucher register reflects the firm's paid liabilities.

a. True b. False

Business