What strategy can a speaker use in the conclusion to enhance the speech's sense of form and unity? How does this relate to other parts of the speech?

What will be an ideal response?

- The speaker can return to the introductory device to enhance the audience's sense of form and unity.
- This approach will link ideas from the beginning and end of a speech together; the speaker might reference a quotation or anecdote that was used in the introduction.

Communication & Mass Media

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Brenna has asked Professor Radcliffe to recommend her for an internship at MTV. Professor Radcliffe's letter includes this sentence: "Brenna is ambitious, enthusiastic, stimulating, and friendly." Brenna's social style is

a. authentic. b. compassionate. c. expressive. d. sensual

Communication & Mass Media

A ______ contains a list of terms that should be used within copy to maintain the overall feel of the brand.

A. brand dictionary B. word bank C. thesaurus D. journal entry

Communication & Mass Media