Burger Prince is one of the largest hamburger chains in the nation, and fiercely competitive with
the well-known chain of Captain Hook Seafood House restaurants.
Captain Hook has recently
introduced a new line of hamburgers in order to expand beyond seafood. Burger Prince
received information that it believed was reliable indicating that the Captain Hook's burgers
contained substantial amounts of filler. Burger Prince then ran advertisements saying that its
pure beef burgers were better than the Captain Hook's burgers that used filler. Which of the
following is true?
A) Burger prince would be liable for invasion of privacy if the formula for Captain Hook's
burgers was not publicly available.
B) This is an example of intentional interference with contractual relations.
C) Burger Prince is liable for product disparagement because the statement about the use of
filler was false.
D) Captain Hook will not be able to win a product disparagement case here.
E) This is a case of palming off.
D
You might also like to view...
The sample statement, "Management is progressive," used in the INDSALES scale would be attempting to measure which dimension of job satisfaction?
A. Pay B. Promotion and advancement C. Customers D. Company policy and support
Which of the following is NOT an advantage of using telephone interviewing to collect research data?
A) large quantity of data can be collected B) high sample control C) good control of the field force D) good response rate E) fast