Which of the following is NOT a component of the supply chain?

A consumer's ________ is identified partly by what that person considers important in her environment and what she thinks of herself and the world around her.

learning habits lifestyle cognition

Based on the sample marketing plan in your text, contingency planning is most likely to be included in which section of a marketing plan?

A) company description, purpose, and goals B) marketing situation C) measurement and controls D) forecasting E) executive summary