What is a major challenge that marketers face when entering social networks?
A) Advertising rates are highly negotiable. Marketers can easily spend too much.
B) Marketers have to blend in. Just showing up in a social network is suspect.
C) Marketers cannot tell who is a connector and who is an audience member.
D) People on social networks tend to be greedy. They want free products from marketers.
E) Marketers are used to using traditional media. They do not know how to navigate social sites.
B
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A practice called ________ allows marketers to use online data to target ads and offers to specific customers
A) online listening B) behavioral targeting C) social media tracking D) data analytics E) online targeting
Which of the following is NOT a limitation related to the usage of ratios when reviewing a firm's performance?
A) Many firms experience seasonality in their operations. B) Ratios cannot be used to compare firms that are in the same industry if one firm's sales are higher than another firm's. C) Some firms operate in a variety of business lines, which makes it difficult to make comparisons. D) Accounting practices differ widely among firms.