Briefly describe competitive advantage
What will be an ideal response?
Competitive advantage refers to an advantage over competitors gained by offering greater customer value, either by having lower prices or providing more benefits that justify higher prices.
Business
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Which of the following will most likely give an organization a sense of identity?
A) short-term perspectives B) purpose and values C) profit maximization D) customer retention
Business
What circumstances lead companies to initiate price cuts, and what are the traps that companies can fall into if they do?
What will be an ideal response?
Business