Appeals to the intellect, or to the rational side of humans, are represented by the Greek word logos
Indicate whether the statement is true or false
true
Communication & Mass Media
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According to research in support of the two-culture hypothesis, which statement is more likely to have been spoken by a woman?
a. "Good sales pitch." b. "I am busy all next week working on my sales pitch." c. "I want you to present the sales pitch." d. "He really likes our sales pitch, but I'm not sure he's ready to commit yet."
Communication & Mass Media
Force-field analysis assumes that a group knows what the goal, objective or target it wants to achieve
Indicate whether this statement is true or false.
Communication & Mass Media