When you consider certain kinds of information in order to make sure your message will fit your audience's frame of reference, you are performing which of the following?
A) an audience manipulation
B) an audience persuasion
C) an audience questionnaire
D) an audience analysis
Ans: D) an audience analysis
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A promotional campaign was conducted to publicize a company's new product line. The group members who ran the campaign had diverse opinions on what the campaign stood for, and they did not follow a particular structure during their discussions
This resulted in ineffectual outcomes. Which barrier to group problem solving were they facing? a) Lack of plannin b) Lack of cultural sensitivity c) Lack of resources d) Lack of time
According to the text, which of the following statements best describes the
methodological quality of the studies reported by Frederic Wertham on the negative effects of comic books?
a. The content analysis procedures were not systematic and did not rely on random samples; the youth he worked with did not represent the larger population of comic book readers. b. The content analysis procedures were systematic and relied on random samples, but the youth he worked with did not represent the larger population of comic book readers. © 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. c. The survey procedures were well conceived and relied on random samples and the youth were representative of comic book readers across the nation. d. The experimental procedures were both internally and externally valid and the youth were carefully chosen as “typical” of all comic book readers. e. The ethnographic methods used were screened by an impartial panel of judges prior to their implementation; the youth he surveyed were not typical of the general population but they were not highly unusual either.