Marketers typically focus on brand ________ in choosing the points-of-parity and points-of-difference
that make up their brand positioning.
A) equity
B) awareness
C) benefits
D) architecture
E) extensions
C
Business
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A landowner grants grants a friend permission to temporarily use his property for a specific purpose. This personal revocable right would be considered a:
A. Lien. B. License. C. Deed restriction. D. Life estate.
Business
Which of the following choices would NOT be found on a pro forma balance sheet?
A) forecasted sales B) total liabilities C) fixed assets D) current assets
Business