A TV commercial invites people to attend a service at a so-called "mega-church" that has a huge steel and glass structure with acres of parking. This is an example of ________

Every six months, Doug is asked to fill out a survey which asks when he expects to buy a new vehicle and what type and model he plans to purchase

Doug, along with a group of consumers with similar buying habits, has been participating in this survey for the last eight years. The gathering of this quantitative data is an example of descriptive research using ________. A) a hierarchical format B) a cross-sectional design C) latitudinal tracking D) a longitudinal design E) ethnography

Which member of the buying center typically has the most power?

A) buyer B) gatekeeper C) decider D) initiator E) influencer