With the "feel, felt, found" approach to handling objections, the salesperson:
A) will allow the customer to talk about his or her fears and worries, then relate how another customer had similar fears and how the product being sold met those fears or worries
B) answers the objection directly
C) will reply "yes, but ..." and then explain how the product's benefits will answer the customer's objection
D) avoids confrontation by sympathizing with the customer, then provides the correct information
A
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A) 45 days B) 270 days C) 1 year D) none of these
Which of the following is a relatively inexpensive objective measurement that public relations (PR) specialists can use to gauge the effectiveness of their efforts?
A) personal evaluation of PR activities B) opinion surveys among the firm's publics C) coverage in print and broadcast media D) gross ratings points (GRP) E) cost per thousand (CPM)