What is the major weakness behind the two-step flow theory of communication?
A) It assumes that all audiences are relatively homogenous.
B) Communications may involve multiple steps, not just two.
C) Communication moves both ways, not just one way.
D) The mass media is only one of many factors that influences people.
D
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Perry purchased 100 shares of Ferro, Inc common stock for $25 per share one year ago. During the year, Ferro, Inc paid cash dividends of $2 per share. The stock is currently selling for $30 per share
If Perry sells all of his shares of Ferro, Inc today, what rate of return would he realize?
Miller/Hershey's preferred stock is selling at $54 on the market and pays an annual dividend of $4.20 per share
a. What is the expected rate of return on the stock? b. If an investor's required rate of return is 9%, what is the value of the stock for that investor? c. Considering the investor's required rate of return, does this stock seem to be a desirable investment?